Custom WordPress Theme Development for Asilia Africa
We delivered a fully custom WordPress theme for Asilia Africa, a luxury safari and hospitality brand operating across Africa, including South Africa, along with a custom plugin to integrate HubSpot CRM via API. This project showcases our WordPress development expertise for global brands in travel and hospitality.
Client:
Skill-set utilised:
- Custom WordPress Development
- HubSpot API integration via custom plugin
- Performance Optimisation
- SEO-Ready Architecture
- Responsive UI implementation based on Figma
- WordPress content modelling and CMS architecture
Website url:
Industry:
Luxury Wildlife Experiences / Safari Operator
For agency:
White Label Project for one2love Agency
Project Brief:
Develop a Custom WordPress Theme for Asilia Africa
Asilia Africa required a visually immersive, high-performance website to showcase its luxury safari camps and destinations. Our goal was to build a custom WordPress theme that supports rich editorial content and photography, while also integrating HubSpot CRM via a custom plugin to manage leads and enquiries efficiently.
Challenges & Objectives
The primary challenge was to balance a visually rich design with high performance and accessibility. We aimed to deliver a premium digital experience that reflects Asilia Africa’s brand and conservation values, present multiple safari camps and destinations clearly, and provide a CMS that is easy to manage. Additionally, integrating HubSpot CRM through a custom WordPress plugin was key to streamline lead capture and ensure smooth data flow.
Our approach
Discovery & UX Planning
We worked closely with Asilia Africa to understand their brand, audience, and content priorities. Detailed user journeys were mapped to guide visitors from inspiration through to enquiry, while maintaining a sense of exploration and discovery. This phase informed the structure of the custom WordPress theme and ensured that all content types, imagery, and functionality aligned with Asilia’s goals.
Custom WordPress Theme Development
A fully custom WordPress theme was designed and developed to showcase Asilia Africa’s safari camps, destinations, and conservation stories. Custom Gutenberg and ACF blocks were implemented to make content management intuitive for the internal team, while maintaining brand consistency across all pages.
HubSpot API Integration
To streamline lead capture and CRM workflows, we built a custom plugin to integrate Asilia Africa’s WordPress site with HubSpot via API. This ensured that enquiries and user interactions flow seamlessly into HubSpot, improving efficiency and providing a foundation for marketing automation.
Performance, SEO & Responsive Design
The site was optimised for performance and SEO to provide a fast, responsive experience for global visitors. Image-heavy pages were carefully optimised, and SEO best practices were applied throughout the build to support organic search visibility.
Training
We provided comprehensive WordPress content management training to the Asilia Africa team, ensuring they could confidently maintain the WordPress site and fully leverage the HubSpot integration as part of their ongoing WordPress development services.
Key Deliverables
- Fully custom WordPress theme tailored to Asilia Africa’s brand and visual identity
- Custom WordPress plugin for HubSpot API integration and lead management
- ACF templates for flexible content management
- Mobile-first, responsive design optimised for global audiences
- Performance and optimised WordPress site architecture
- Training for WordPress content management and ongoing site updates
The final custom WordPress theme and Hubspot integration delivered the following results:
Fully custom WordPress theme tailored to Asilia Africa’s brand
Seamless HubSpot API integration for lead capture and CRM management
Performance-optimised, responsive design for global users
Flexible CMS enabling easy management of editorial content and imagery
SEO-ready structure supporting organic visibility and portfolio credibility
Ready to build a website that actually performs?
Let’s talk about your project and how we can help you get better results online.