WordPress Redesign & Development for Safarifrank
Custom WordPress Website Redesign & Custom Theme Development for multiple languages in various countries (UK, German)
Client:
Skill-set utilised:
- WordPress Theme Design
- Custom WordPress Theme Development
- Responsive Page Templates
- Custom Plugin Development
- Performance & UX Optimisation
Website url:
Redefining the Safari Frank
Online Experience
Safari Frank is a luxury safari outfitter renowned for immersive wildlife experiences across Southern Africa. As their global audience grew, their existing site struggled to match their brand narrative and conversion goals. They needed a full Website redesign WordPress project that elevated the digital experience while supporting multilingual audiences in both the UK and Germany using a multi‑lingual language setup.
That’s where we came in — delivering a polished Custom WordPress theme, purpose‑built on WordPress with custom design precision and strategic UX.
The Challenge
Safari Frank’s legacy site was outdated, difficult for content editors to manage, and lacked the flexibility for multi‑region marketing campaigns. Key issues included:
- Inconsistent design across pages
- No support for UK and German websites using Multi lingual language setup
- Hard‑to‑update backend limiting marketing agility
- Poor performance on mobile devices
- No template flexibility for dynamic content
Their team wanted to:
- Redesign the website with a modern, premium look
- Improve content editing experience
- Support multiple languages (English & German)
- Achieve better SEO and conversion
Our Solution
Strategy & UX Design
- Brand workshops and user journey mapping
- UI improvements to strengthen storytelling
- Visual direction aligned with luxury travel experiences
Convert Figma to Custom WordPress Theme
We transformed Safari Frank’s Figma designs into a custom WordPress theme with pixel-perfect accuracy, creating seamless desktop and mobile layouts, reusable Gutenberg block templates, and custom post types for tours, blogs, testimonials, and galleries — delivering a fast, high-performance, visually polished website.
Custom WordPress Development
Our team executed complex custom features, focusing on scalability and ease of management:
- Custom fields and dashboard enhancements for editors
- Custom WordPress themes built from the ground up
- Custom blocks and dynamic templates
- Fast loading and SEO‑ready code
- Multi‑lingual language infrastructure (English + German)
Key Deliverables
Professional WordPress Design & Development:
Safari Frank now has a premium, fully custom WordPress website with elegant, conversion-focused layouts, a theme tailored to their unique offerings, and responsive design that works seamlessly on all devices.
Enhanced Website Performance:
The redesign improved page load speed, streamlined content publishing workflows, and boosted SEO visibility across multiple regions.
Multi‑Lingual Setup:
We implemented a robust solution supporting UK and German websites, enabling Safari Frank to communicate effectively with their European audience.
Easy Editing & Future Growth:
Editors now enjoy flexible layouts, custom blocks, and simplified template controls, making it easy to scale and manage content confidently.
Why Safari Frank’s Project Succeeded
This project blended thoughtful WordPress website design with flexible WordPress website development services to deliver a high‑impact online presence:
Professional WordPress design that reflects brand quality
Custom theme development tailored to client goals
Scalable, easy‑to‑manage WordPress system
SEO and performance improvements for multiple websites
Multi‑lingual support for global audiences (UK & Germany)
Ready to build a website that actually performs?
Let’s talk about your project and how we can help you get better results online.