Figma to Custom WordPress Theme developed for CoachEd Cricket
Commissioned to develop a responsive custom WordPress web page template theme for South African cricket coach and former international player Gary Kirsten’s Coached Cricket website – a globally recognised cricket coaching qualification platform.
Client:
CoachEd | Best online cricket coach certifications | Get a globally-recognised cricket coaching qualification | Updated February 2026
Figma web design by:
Skill-set utilised:
Website url:
Brief: Develop a custom WordPress CMS for Coached Cricket from supplied Figma design for cricket coaching content, programmes and resources.
The website will include:
- Coaching programmes and training resources
- Player development content and articles
- Coaching videos and media galleries
- News, updates and cricket insights
- Events, camps and programme information
- Contact forms and coaching enquiries integrated with HubSpot CRM
The site needed to be fast, mobile-ready, and intuitive for the Coached Cricket team to update and manage as new coaching content and programmes are added. 🏏
Challenges & Objectives
- Present cricket coaching programmes, training resources and media content in a way that’s easy for players and parents to browse, while remaining simple for the Coached Cricket team to update.
- Build a flexible structure that supports coaching videos, training articles, programme pages and media galleries without compromising site performance.
- Provide the team with clear and intuitive editing workflows within WordPress to easily add new coaching content, camps, events and updates.
- Integrate enquiry and sign-up forms with HubSpot to ensure leads and programme enquiries flow directly into the CRM.
- Ensure a fully responsive design and excellent performance across all devices.
Our approach
Figma Design to Custom WordPress Theme
The custom design was developed into a fully custom WordPress theme, avoiding heavy page builders to ensure fast performance and clean code.
Structured Content
Custom post types were created for programmes, articles, videos and events, making it simple for the team to add and manage content for year to come.
CRM Integration
Enquiry and sign-up forms were integrated with HubSpot to capture and manage leads efficiently all in once place.
Responsive & Fast
The site was developed to perform well across desktop and mobile devices, with a focus on clear navigation and ease of use.
Key Deliverables
- Custom WordPress theme tailored to Coached Cricket’s coaching content and brand
- Custom post types for programmes, articles, videos, and events
- Dynamic media sections and gallery templates for coaching videos and resources
- Modular editing blocks for easy content updates
- Fully responsive layouts for desktop, tablet, and mobile
- Performance optimisation for fast loading and smooth user experience
Results: The new Coached Cricket website now offers:
A flexible WordPress CMS that lets the team easily manage and update coaching programmes, articles, videos, and events.
Clear presentation of coaching content, training resources, and media galleries.
Smooth navigation and rich media support across all devices.
A modern, scalable solution built for long-term growth using the default WordPress Block Editor or Full Site Editor (FSE).
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